10:10 - 5th February 2013, by NEO Staff

NEO Awards: Best Franchise

Celebrate the winners of the NEO Awards 2012, sponsored by MCM Comic Con, with us in NEO issue 107, on sale now!

Our most hotly contested category is surely the award for best franchise, which celebrates titles that sprawl across multiple media platforms, from anime to games, manga and more. This year, the mega hit that is Naruto bagged the award, proving that the evergreen title still retains popularity with NEO readers. From the ongoing manga series released by VIZ Media, to the Shippuden anime from Manga Entertainment, and the orange-suited one's various gaming adventures courtesy of Namco Bandai, Naruto's been in our minds and in our hearts all throughout 2012!

"We strive to release the best games on the biggest franchises in manga and anime," Lee Kirton, PR and Marketing Director of Namco Bandai UK told us. "Thanks to NEO for continued support."

We also contacted Sarah Anderson of VIZ Media to tell her about Naruto's success in the Awards this year. "It's fantastic to see that over five years after we first brought Naruto to the UK, the series is just as popular as ever!" she told us.

Finally, we got in touch with Jerome Mazandarani of Manga Entertainment about the award. "I've said it before and I'll say it again. Naruto is the gift that keeps on giving," he said. "To the fans it continues to deliver gripping storylines, amazing action and brilliant characters, and for the licensees like ourselves, Namco Bandai and VIZ Media, it continues to be a real cult phenomenon in the UK, proving that you don't have to have a hit kids TV show to have a hit book, game and DVD franchise. Everyone at Manga has really enjoyed working with VIZ Media and the guys at Namco Bandai this year to help promote Naruto to the fan base via inserts, online activity and at the various games and comic conventions around the country this year. And most of all, I'd like to thank the excellent licensing team at TV Tokyo and Shueisha who make all of this stuff possible. P.S. We love you Naruto!"

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