10:02 - 19th August 2014, by NEO Staff

Japan Journeys Tenth Year

Last month, Japan Journeys turned ten years old, and threw a swanky party in London’s Tsuru restaurant to celebrate an entire decade in the business of making otaku dreams come true! Back in 2004, James Greenfield founded the tour company, which also arranges self-guided holidays, in order to allow his customers to have an authentic experience of Japan in the company of a knowledgeable guide. “I saw what other travel companies to Japan were offering and I just thought I could offer a higher quality, more in-depth immersive experience,” he told NEO, about why he decided to take the plunge.

“We were the first company in the UK and Europe to offer themed tours revolving around hobbies and interests such as bonsai trees, manga, gourmet foods, as well as textiles and ceramics,” he told us, of the company’s offerings. “This year’s revamping of our website and our new logo are also milestones, as is our NEO Award for Best Specialist Company! Thank you NEO readers!

“As well as our guided tour packages for the Tokyo Game Show and our spring and summer Manga Tours, we also offer all kinds of independent traveller packages, from budget to luxury ones. Our most popular independent tour packages are our eight night Total Japan plan and our 13 night Essential Japan trip. We’re also getting an increasing number of past Manga Tour passengers booking honeymoon trips with us with a mix of sightseeing and leisure time at onsen (hot springs).”

As any client of Japan Journeys will know, many of the tour-goers are repeat customers, who select the company time and time again to return to the country. “We offer a very personal service and despite growing significantly over the last ten years, we know all our customers by name and their particular preferences,” James told us, of the company’s popularity. “I think it’s this attention to detail and the fact that we actually care about our customers’ experience means that people re-book with us. We also offer so much more than what’s on the itinerary. For example, on our guided tours, our guides take you out to fantastic places in the evening to eat at, not to mention karaoke, baseball batting centres, bars and clubs. All this additional stuff is when our groups bond.”

In the future, Japan Journeys has plans to create more independent tours, and are developing a pop culture tour in addition to their manga and Tokyo Games Show tours.

For more information about the company, head to their site at, visit their Facebook at, or give them a call at 020 7766 5267.

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